About the Program
In today’s digital-first world, the intersection of artificial intelligence (AI) and marketing has ushered in a new era of possibilities. AI-powered digital marketing programs are revolutionizing the way businesses interact with customers, make decisions, and promote their brands. By leveraging machine learning, natural language processing, and data analytics, companies can now deliver personalized, efficient, and highly effective marketing campaigns that were once unimaginable. It explores the essence of AI-powered digital marketing, its tools and techniques, and the profound impact it has on modern business strategies.
Program Overview
Live Online classes with lifetime recording
Session taken by industrial expert
24/7 Mentor Support
Placement support
Portfolio creation
Mock interview with HR
Resume analyze
Test series for practice
Market Overview
The average salary for a Digital Marketer in India is around ₹3LPA to ₹20LPA, according to Glassdoor.
Fresher (0-1 years experience):₹3L - ₹4L/yr
Mid-Level (2-5 years experience):₹8L - ₹15L/yr
Senior-Level (5+ years experience):₹15L - ₹20+L/yr
Who Should Enroll?
Students & Fresh Graduates
Minimum qualification: 10th, 12th pass, or above. Ideal for those looking to build a future-proof career. No technical background required.
Working Professionals
Looking to switch careers or upskill in marketing? This course is perfect for IT professionals, designers, content writers, and business managers wanting to move into digital roles.
Freelancers & Creatives
Build your personal brand and start a digital marketing agency or freelance business from home.
Entrepreneurs and Business Owners
Want to grow your business online? Learn how to run ads, manage social media, and increase visibility with hands-on tools and strategies.
Eligible Roles
Course Curriculum
- Introduction to Digial Marketing
- Importance of DM
- Traditional marketing vs Digital Marketing
- Organic search vs Paid search
- Bringing targeted traffic
- What is B2B and B2C
- B2B Vs B2C
- Emerging Technologies in Digital Marketing
- Market Research
- Local keywords and Global keywords
- Types of keywords
- Selection of keywords with Search Intents
- Keyword Seggregations
- Tools for Keyword Performance
- Competitor Analysis
- Google Keyword Planner
- Moz Keyword Planner
- Keyword Everywhere
- Keyword Suffer
- Ubersuggest
- Answer The Public
- Poster design
- Poster Advertizing
- Brochure Design
- Flyer Design
- ID Card Design, Visiting Card Design
- Canva AI Techniques
- Video editing
- Advanced photo editing techniques
- Local business listing creation
- Optimizing your local business
- Verification of Google and
- Monthly Reports for Targeted Audience
- Creating Own Business Profile
- Get verification techniques of B2B and B2C
- Handling Multi-location Concepts
- Advanced techniques - Improve Business Growth
- Analyzing Content Quality
- Landing page optimization
- Meta data optimization
- Managing website URLs
- Duplicate Content
- Mobile Friendly
- Indexing and Caching
- Creating sitemap XML
- Redirection and Internal Linking
- Site Audit Report Formation
- Link building techniques
- Backlink tips
- Directory Submission
- Alexa Ranking & Domain Authority
- Do's & Don't of Link building
- Blog Commenting
- Backlink tracking & Monitoring reports
- Forum Submission
- Article Submission
- How users find your site
- User behaviour on your site
- Technical Performance
- Marketing Campaign Effectiveness
- Automated and Predictive Insights
- Custom and Flexibile Reporting
- How Google indexes and crawls your site
- Search data performance
- Alerts on site issues
- Technical SEO insights
- URL inspection tool
- Site maintenance support
- Introduction of Adwords & Online Advertizing
- PPC Basic
- Adwords account & Campaign Basics
- Understanding the Bidding System
- Keyword based bidding strategy
- Tracking Scripts
- Track and Improve Campaigns
- Reaching Target Audience
- Introduction to Ads tools
- Ads account setup & Campaign management
- Ad groups and Ad set
- Search Ads, Map Ads
- Search and Display Network
- Audience Affinity Segments
- Display Ads
- Video Ads
- Shopping Ads
- Performance Marketing Campaigns
- Tag management without coding
- Centralized tag control
- Automatic Event tracking
- Collaboration and version control
- Integration with other tools
- Error checking and Debugging
- Introduction to Social Media Networks
- Types of social media websites
- Social media page optimization concepts
- Ad promotion concepts
- CPC Vs CPM Vs CPA
- Conversions & Hashtags
- Profile page Vs Business Page
- Increasing ROI
- Business page creation and setup
- Page optimization and verification
- Enhanced Online Presence
- Cost Effective Marketing
- Direct Customer Engagement
- Wider Audience Reach
- Improved Business Credibility
- Meta pixel & Conversion API
- Content Scheduling & publishing
- Unified Inbox
- Multi-platform management
- Media performance Monitoring
- Insights & Analytics
- Lead Generation & CRM Features
- Campaign Creation
- Advantage + Audience
- Ad Formats and Creative Tools
- A/B testing
- Retargeting
- Reporting & Recommendations
- Campaign creation for B2B
- Ad Optimization & Management
- Effective budget & bidding strategies
- Conversion tracking and Reportings
- Channel creation & Video production
- Branding & Optimization
- Youtube SEO & Analytics
- Promotion and Marketing
- Monetization & Legal Complaince
- Introductions to Blogs
- Build the Evergreen Content
- Content Writing Trends
- Measure Results
- Guest Blogging
- Create Original Research
- Case Studies & Testimonials
- Introduction to Email Marketing
- Email Marketing Basics
- Build and Maintain your list
- Avoid Spam Penalities
- Email Deliverability
- Email campaign creation
- Marketing Automation
- Audience segmentation & Management
- AI Content Generation
- E-Commerce & Integrations
- Customer Journey Mappings
- Email & Multichannel Creation
- Segmentation & Personalization
- CRM Capabilities
- Integrations & Compliance
- Live Chat & Conversational Tools
- Fundamentals of Mobile Marketing
- SMS Marketing
- App & Web Advertizing
- Advantages and Disadvantages of Mobile Marketing
- QR Codes
- Location Based Mobile Marketing
- Introduction to Influencer Marketing
- Finding & Partnering with the Right Influencers
- Measuring ROI in Influencer Campaigns
- Understanding CRO & Conversion Funnel
- User Experience (UX) & Design
- AI Tools for Marketing Optimization
- AI in content creation
- Personalization Through AI for Better Engagement
Master Tools Used in Top Companies
Learn the most in-demand tools used by industry professionals.
Google Platforms Tools
Google Analytics
Google Search Console
Google Ads
Google Business Profile
Google Trends
Google Tag Manager
Google Analytics
Google Search Console
Google Ads
Google Business Profile
Google Trends
Google Tag Manager
SEO Tools
Keyword Everywhere
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Answer the Public
Semrush
Spyfu
Ahrefs
Moz
Site Checker
Ubersuggest
Keyword Everywhere
Answer the Public
Semrush
Spyfu
Ahrefs
Moz
Site Checker
Ubersuggest
Automation & AI Tools
Canva
Jasper
Brevo
ChatGPT
MailChimp
Grok
Claude
Gamma
Julius
Canva
Jasper
Brevo
ChatGPT
MailChimp
Grok
Claude
Gamma
Julius
Social Media Platforms
YouTube
Facebook Ads Manager
Meta Business Suite
Youtube Studio
YouTube
Facebook Ads Manager
Meta Business Suite
Youtube Studio
Career Progression Plan
Transform your skills into a successful career with our proven learning and placement process.
01. Registration and Screening Process
•Register with ₹5000 and attend the screening.
•If rejected, immediate refund of ₹5000.
•2 hrs demo class
•Assessment on classes
•360° resume analysis
02. Live Classes
•Join after selection by paying remaining fee.
•3 months (weekdays)
•5 months (weekends)
•Available in English or Tamil.
•Recordings + recruiter feedback included.
03. Practical Experience
•Minimum 10 real-world projects.
•Portfolio creation for showcasing skills.
•Mock interviews for job readiness.
04. Placement Support
•Placement assistance after course completion.
•Career guidance and job support.
•Continuous growth support.
01. Registration and Screening Process
•Register with ₹5000 and attend the screening.
•If rejected, immediate refund of ₹5000.
•2 hrs demo class
•Assessment on classes
•360° resume analysis
02. Live Classes
•Join after selection by paying remaining fee.
•3 months (weekdays)
•5 months (weekends)
•Available in English or Tamil.
•Recordings + recruiter feedback included.
03. Practical Experience
•Minimum 10 real-world projects.
•Portfolio creation for showcasing skills.
•Mock interviews for job readiness.
04. Placement Support
•Placement assistance after course completion.
•Career guidance and job support.
•Continuous growth support.
Simple & Transparent Pricing
No hidden costs. Pay only for what matters in your career journey.
Fee Breakdown
Registration Fee
₹5,000₹10,000
Tuition Fee
₹35,000₹45,000
Total Fee
₹40,000₹55,000
Terms & Conditions
Register with ₹5,000 (Non-Refundable)
Attend ZIA Initial Screening Process
Resume will be completely analyzed
Selected candidates join main classes
If we rejects your profile in screening process ₹ 5,000 is refundable.
Selected people will be moved to the regular classes and enrich your journey with us.